Question 2: How effective is the combination of your main product and ancillary texts?

I believe that the combination of our main product - the music video - and our ancillary texts works perfectly in creating an identity and brand for the product which we are trying to sell - 'THE FIX'.


As well as a music video, we decided to produce a website and album cover for our new boyband and all these texts work in synergy as the style of the imagery and focus on the boys in the band are consistant throughout.

The images above, taken from the album cover, website and video respectively show how the band are presented in the same fashion consistantly. They wear the same style clothing and appear in the same order, with Tom in the centre. The colour scheme is kept very similar through all the texts with the use of neutral colours being a theme with blue as the one primary colour used. This was extremely important to do as as a debut single/album we were trying to sell the band image immediately and make it into a recognisable brand - something that could not be acheived if the different media texts conflicted with each other in terms of the band image.

All our texts also combine to promote each band member individually as well as the band as a whole. This is important as it is conventional for a boyband to promote each member in order to give the young female audience to choose their favourite member!

Here are two examples of how bands have individual band member twitter accounts. 

(TOP: New boyband - The Wanted. BELOW: Even rock / pop bands do it! - Maroon 5)

 

Here's how we presented our band member twitters on the website - below individual profiles of the band members, which tell the audience about their name, age and star-sign - everything a girl needs to know! 

Fans also get to know the boys more through the interactive gallery online...

These individual personalities of the boys are also brought out in the video:

We acheived identifying the boys different personalities in the video by having close ups of each individual member, and their performances were all very stylised and unique.

The inside covers of our album also promote the band members individually and as a group as there is one panel which is a collage of lots of different photos of the band - giving further insight into each members personality.

OUR MEDIA TEXTS COMBINED:

The website sells the album - also allows audience to download from itunes (above).

The website features photos from the same photoshoot as the album cover - creating an obvious link between the imagery.

The Record label - FOCUS MUSIC - also appear on all our media texts, including the back cover of our album. There is also a link to the website on the green MTV bar on the music video and on the back of the album.

The website combines all three media texts very effectively as you can watch the video, buy the album, look at pictures from the album photoshoot, see behind the scenes videos, and much more...

Overall I think that the combination of our music video, album and website is extremely effective. All three texts have a similar mis-en-scene which promotes the band as a brand for an audience to buy into, and the individual members for the audience to admire and look up to. The three texts work together extremely well and definately would work to sell the product - THE FIX. If you watch the video you'll want to buy the album, if you buy the album you might visit the website, if you visit the website you might share it with your mates and they could hear the track or watch the video - selling the album to them simultaneously and so on...!

I am very happy with our final product and I think that all 3 elements of the FIX'S debut campaign combine very effectively and look incredibly professional.