Question 3: What have you learned from your audience feedback?

Here is the video we filmed on the day of the screening in our media block. We had a massive turnout, with the majority of our year eager to see the video. Around 60-70 people showed up for our screening, and we captured all of their reactions, and even managed to grab a few words off some of them...

Since the screening, our video has had around 1000 hits in only a few days!

The last five minutes of the video contains us going through the audience questionaires to see what everybody thought. The average rating we recieved out of 10 was 9.3, which is a very positive result which we are very pleased about.

We printed and handed out 30 questionaires which were all filled in by the viewers, and at the end of the video (above) you can see us going through everyones questionaires to see what they thought.

There were both boys and girls at the screening, which meant we got a good varitey of feedback, however the audience were all of the same age - older teenagers: 16-18 years of age, meaning we didn't receive feedback from the younger female audience.

POSITIVES 

Amongst all the feeback, these were a few highlights that many people picked out:

• Themes highlighted: boyband / pop / girls / gay / money
• Favourite moments: Lights / dancing / individual looks / Hugh at the beginning / reversed dance edit / performances
• Professional: Everybody said that the video looked professional
• Average rating: 9.3
• Music video channel: MTV / Smash Hits

NEGATIVES

The most common negative comment was for people to say that there was not enough screen-time for Tom Owen (a.k.a Owen Blake). We were fully aware of his lack of screen-time, and reasons for it included him not being as good as dancer and lipsync-er as the other boys. However this in mind, when we did feature him, it was using close-ups. We also made the decision to put him sitting on the sofa with two of the the strongest performers, Tom and Jack, bringing out some great performance from him aswell.

 

When we've asked our audience about the website and album cover we have also got great responses, with some people even leaving comments on the The Fix's official website!

AUDIENCE VIEWS: WEBSITE
 

• Master (welcome) page very effecive - sells album / band
• Great photography and general imagery
• Liked individual member profiles and band member twitters
• Lots of interactivity, sign up / comment / official store
• Great advertising for the album and tour with links to itunes / ticketmaster
• Could have created some band mechandise to feature in the store

AUDIENCE VIEWS: ALBUM ARTWORK 

• Front cover- striking / simple / just like a real boy band
• Great photography
• Great styling of the band - looks really convincing
• Overall the album looks realy professional

Overall our product has been really successful and has targeted the audience just as it should've. The feedback we have received has been very encouraging and has confirmed that we managed to acheive the professional look we were going for throughout this project.

 [ABOVE: The thoughts of The Fix's choreographer]