Music Video: Vernallis Analysis

The music video for 'My Kz, Ur Bf' by Everything Everything conforms to the theory of Carol Vernallis very well...

Narrative:

• The video is a visual response to the music - abstract and alternative.
• There is not a balance between narative and performance as the only performance is the lead singer singing - we are not shown instruments and the whole performance is moving us through the narrative.
• The narrative is very fragmented and abstract in this video.
• The narrative does not really drive the video forward, but it is more the lead singer walking through this created world which drives the video.
• There's not really a clear resolution at the end as they just show that it's all a film set - it doesn't make the narrtive clear.
• The video is all about leaving the audience with questions - such as 'what was that about??'

Editing:

• The editing does match the music as it is on the beat and at the start of musical phrases.
• The video does break the rules of continuity, for example the first cut we see the 30 degree rule and the distance rules broken, as the camera goes from long shot to close up and moves slightly to the side.
• The video editing does demonstrate extreme cuts in time and space.
• The style of editing runs all the way through the video, as it is entirely made up of very long (in duration) shots.

Camera Movement/framing:

• Extremes are very common as the camera often moves from wides to close-ups.
• The camera movement style and framing runs throughout the video.

Diegesis:

• The diegesis is revealed very slowly - with us only seeing the full picture in the last shot.
• Actions aren't completed, the are very frequently interupted as something else suddenly is shown.
• There will definately be gaps for the audience when trying to understand the video as it is so abstract.
• There is lots of repetition in the camera movement in the video.